Practice Assessment
Not sure where to begin or exactly what’s “right” or “wrong” with your business? Do you struggle to define your goals or have a hard time seeing a clear vision for your practice? This soup-to-nuts practice assessment is a little bit of everything, and is designed to find your strengths and help you to capitalize on them, while also identifying the weaker areas of your practice knowledge and creating a plan to improve and grow. When you don’t know where to start, start here.- Practice discovery and analysis
- Definition of goals
- Establish a vision
- Identify strengths and weaknesses
- Plan for improvement and growth
Front Desk Training
“You never get a second chance to make a first impression.” Believe it or not, your front desk employee is the single most important person in your practice. Are they greeting your customers with a smile? Are they properly collecting and entering data? Are they correctly answering the phone? Are they converting calls to appointments? Do they ask for a companion? Do they set the stage for a sale? All of your hard work, all of your education, and all of your professionalism does not matter if the patient can’t get past your front desk. Our front desk training will ensure that your front desk staff can do it all… with style! Turn those phone calls into dollars. Ring-Ring, Chaaaa-Ching.- Customized phone script
- Tracking marketing sources
- Streamlined intake paperwork
- Optimized appointment types
- Identify revenue opportunities
Repairs & Extended Warranties
Ok, ok…. We admit it. We have a favorite child, and this course is it. We LOVE hearing aid repairs… because we like making money. We also love extended warranties… because we also like making money. But what is even better than hearing aid repairs and extended warranties, you ask? Ummmm… upgrading these fine folks to new hearing aids, of course! Unravel the mysteries of repairs and extended warranties and get new patients in the door with this amazing course! FYI, you need to complete or test out of our Front Desk Training before you are ready for this beast :)- Service and repair plans that drive revenue
- How to sell extended warranties
- Upgrading repair and extended warranty customers
- Advertising repairs
- Converting walk in repairs to new sales
Physician Marketing
The doctor is IN… and she/he needs to refer to YOU! Physician referrals are key to growing your practice, your diagnostic revenue, and your hearing aid sales. Our Physician Marketing course will show you how to make friends and make money with your local physicians, and how to build on those relationships to create a lasting brand that screams “Costco, who?” Get your name out there and master this almost-free form of marketing. Referrals are the best medicine.- Understanding your market
- Identifying referral opportunities
- Tracking referral progress and outcomes
- Little tricks with big impact
- Collateral that speaks to physicians
Selling Your Tested Not Sold
As they say… “If at first you don’t succeed, fix your ponytail and try again.” Do your patients say they need to “talk to their spouse” or “go home and think about it”? How cute! Get them back in the door and back on the road to better hearing with our Tested Not Sold module. Learn what you can do in your sales process to reduce TNS, and how to market to TNS patients in the most effective manner. Start turning your missed opportunities into sales today!- Demos and same day fittings
- Solutions for price shoppers
- TNS recall strategies
- Recapturing lost leads and sales
- Effective TNS marketing
Patient Referrals
There is nothing more validating than a patient referring their friend or family member to your practice. A referral from a patient means that they think you did a great job for them, and that they trust you to do an equally wonderful job for someone they care about. Not only are these types of leads more likely to turn into sales, but they also tend to close at a higher average selling price than other lead sources. Bottom line, you want your patients to tell their friends about you. But how? How do you ask for a referral? What is your patient referral process? How do you track and reward your disciples? How do you encourage them to keep spreading the word about your business? How do you make sure that they go the extra mile to find new patients for your business? Learn the answers to all of these questions and more with this fun and effective module that will have you saying “Thank you for your referral!”- Thanking Your Patients
- Asking For Referrals
- Rewarding Referrals
- Tracking Referrals and Outcomes
- Discounting and Special Events
Social Media
What's in YOUR social media tool box? Do you have a social media strategy to consistently post and authentically reach potential clients, customers, and supporters? Learn easy, do-it-yourself strategies to engage and connect with followers on social media platforms that are specific to the needs and goals of your business. Our social medial course begins with a customized consult to discover where you and your business sit in the space of social media platforms. Identify your own V.O.I.C.E. on social media and learn to generate patient and industry connections. Our course will help you to understand how to use social media as an effective (and relatively inexpensive) tool to build customer communication and engagement. In this course, we will also discuss how social media can benefit your business and review a simple process to get started on building that connection authentically. After building this connection, we will discuss realistic social media strategies and develop a plan to keep you consistent while also driving the needs and goals of your business.Insurance & Billing Basics
Confused about how to navigate the murky waters of insurance and billing for Audiology services? Worry no more, this course will be your lifeboat! There are many challenges associated with setting up contracts with payers, submitting claims, billing patients, and ultimately getting paid. It may seem like an impossible task, but you can do it, and Dr. Phallon Doss can help! Dr. Doss owns a successful, heavily-diagnostic private practice in South Texas that accepts almost all major insurance plans and still manages to be highly profitable. Stand out in the crowd by offering patients the opportunity to use their insurance benefits for hearing aids (this seriously helps close sales) or generate a steady stream of diagnostic revenue to help with cash flow during slow sales months. Hop on board the claims train with Dr. Phallon Doss!Clinical Protocols
Is there a path to success included in your clinical protocols? We follow best practice protocols because the standard of care and best practice protocols have been developed to provide safe and effective care. However, as clinicians, we know that there is not a rule book that applies to every patient. We not only need to apply good judgement in our care but to include a provision for success as we develop diagnoses and recommendations for treatment. Success is defined as good outcomes for our patients, and success for our business. We are successful if we can provide an unforgettable experience from the initial contact to the initiation and maintenance of out treatment recommendations. What sets you apart? Do you offer your patients an experience when it comes to diagnostics, consultations, fittings, verification, and follow up? What is it that that defines your practice? What can you do to create an unforgettable experience so that your patients are more receptive to counseling and treatment recommendations? How can you find the right message to motivate and serve that patient that cannot decide to move forward with a hearing solution? How do you address the problem of the patient that returned for credit yet still isn’t addressing their hearing problem? We all have “challenging” patients at times… how do we help them? Dennis Van Vliet, Audiology rock star and ear guru, will reinforce what you are doing well now and help you discover how your best practice protocols may be adapted for all patients, including your toughest ones! Great hearing starts with great Audiology. Perfect your clinical protocols with the guidance of Dennis Van Vliet!Achieve Growth
Is your business flat, not growing, or worse… slowing down? Are you looking for that spark to help your business grow? This is the course for you! Achieve Growth will not only teach you various internal systems, but will also offer outside-the-box ideas to grow your practice! We all know the phrase “cash is king,” but are you actively monitoring your cash flow on a daily, weekly and monthly basis? Do you ever wonder how you are going to pay your bills at the end of the month? Do you ever struggle to pay your staff? Does your balance sheet or profit and loss (P&L) statement scare you? Are you tracking your key performance indicators (KPI) and capitalizing on them? Never fear, the King of Audiology Happy Hour and former private practice owner, Dr. Amit Gosalia, can help to get you back on track Dr. G will show you how to bring more profit to your practice!Buying or Selling A Practice
Have you made the courageous decision to buy an audiology practice. Now what? Are you prepared to take a deep look into the business you are buying? Do you know how to evaluate the overall health of the business? Do you know how to evaluate the existing database and past financials? Will you be an S-Corp or an LLC? Where will you get the funding to pay for the business? Jumping into ownership is a difficult leap. With this amazing module led by former practice owner and badass mentor, Amit Gosalia, you will learn how to accurately evaluate your purchase and prepare yourself for ownership.
On the other hand, maybe you’re ready to sell your practice. You’ve built a practice of hundreds, maybe thousands of patients that you have helped over the years. Now, it’s time to plan for a transition. Do you know the value of your practice? Will you stay on after the sale? Will the patients who have trusted you for many years stay with the practice? Will the new owners take care of your patients as you have? These are stressful thoughts, but there are solutions! Dr. Amit Gosalia will share the pearls and pitfalls of selling your practice as well as strategies to make sure you don’t leave any money on the table!
Audiology Assistants
In a busy practice, Audiologists have to rethink how to manage their time and resources to remain productive and viable without sacrificing service and patient care…not to mention staying sane and looking fabulous! The Audiology Assistant (AA) is an underutilized tool for boosting productivity and improving patient care simultaneously. This course will illustrate how a busy practice can successfully train and incorporate audiology assistants and will give examples of how productivity and patient care can be improved.- Identify what your AA will do in your practice.
- Create a job description and practice protocols for your AA.
- Identify opportunities for realignment of tasks and duties.
- Improve clinic and scheduling efficiency.
- Access to a step-by-step online training for your AA.
- Access a supervisor’s guide for in-house AA training.
- Easily track the training and integration of an AA into your practice