Practice Assessment
Not sure where to begin or exactly what’s “right” or “wrong” with your business? Do you struggle to define your goals or have a hard time seeing a clear vision for your practice? This soup-to-nuts practice assessment is a little bit of everything, and is designed to find your strengths and help you to capitalize on them, while also identifying the weaker areas of your practice knowledge and creating a plan to improve and grow. When you don’t know where to start, start here.- Practice discovery and analysis
- Definition of goals
- Establish a vision
- Identify strengths and weaknesses
- Plan for improvement and growth
Achieve Growth
Is your business flat, not growing, or worse… slowing down? Are you looking for that spark to help your business grow? This is the course for you! Dr. Amit Gosalia will not only teach you various internal systems but will also offer outside-the-box ideas to grow your practice! This course will teach you:- Proven physician relationship building
- Key Performance Indicators and how to use them effectively
- Office efficiencies including how to appropriately block schedule
- Strategies to reduce expenses and increase revenue
Buying or Selling A Practice
Have you made the courageous decision to buy an audiology practice? Now what? Are you prepared to take a deep look into the business you are buying? Do you know how to evaluate the overall health of the business? Do you know how to evaluate the existing database and past financials? Will you be an S-Corp or an LLC? Where will you get the funding to pay for the business? Jumping into ownership is a difficult leap. With this amazing module led by former practice owner and mentor, Dr. Amit Gosalia, you will learn how to accurately evaluate your purchase and prepare yourself for ownership.
- Appropriately valuate the business
- Create strategies to grow on day 1
- Fundamental business training
- Integrate key performance indicators
- 1-5 year planning
On the other hand, maybe you’re ready to sell your practice. You’ve built a practice of hundreds, maybe thousands of patients that you have helped over the years. Now, it’s time to plan for a transition. Do you know the value of your practice? Will you stay on after the sale? Will the patients who have trusted you for many years stay with the practice? Will the new owners take care of your patients as you have? These are stressful thoughts, but there are solutions! Dr. Amit Gosalia will share the pearls and pitfalls of selling your practice as well as strategies to make sure you don’t leave any money on the table!
- Create a business listing
- Explain the business sales process
- Describe in detail types of buyers
- Simple negotiating tips
- Tips for communicating with your team and community
Physician Marketing
The doctor is IN… and she/he needs to refer to YOU! Physician referrals are key to growing your practice, your diagnostic revenue, and your hearing aid sales. Our Physician Marketing course will show you how to make friends and make money with your local physicians, and how to build on those relationships to create a lasting brand that screams “Costco, who?” Get your name out there and master this almost-free form of marketing. Referrals are the best medicine.- Understanding your market
- Identifying referral opportunities
- Tracking referral progress and outcomes
- Little tricks with big impact
- Collateral that speaks to physicians
Insurance & Billing Basics
Confused about how to navigate the murky waters of insurance and billing for Audiology services? Worry no more, this course will be your lifeboat! There are many challenges associated with setting up contracts with payers, submitting claims, billing patients, and ultimately getting paid. It may seem like an impossible task, but you can do it, and Dr. Phallon Doss can help!Goals of this course include:
- Understanding common insurance terminology
- Negotiating insurance contracts
- Optimizing reimbursement
- Insurance credentialing for providers
- Making sense of patient’s insurance benefits
Front Desk Training
“You never get a second chance to make a first impression.” Believe it or not, your front desk employee is the single most important person in your practice. Are they greeting your customers with a smile? Are they properly collecting and entering data? Are they correctly answering the phone? Are they converting calls to appointments? Do they ask for a companion? Do they set the stage for a sale? All of your hard work, all of your education, and all of your professionalism does not matter if the patient can’t get past your front desk. Our front desk training will ensure that your front desk staff can do it all… with style! Turn those phone calls into dollars. Ring-Ring, Chaaaa-Ching.- Customized phone script
- Tracking marketing sources
- Streamlined intake paperwork
- Optimized appointment types
- Identify revenue opportunities
Social Media
What's in YOUR social media tool box? Do you have a social media strategy to consistently post and authentically reach potential clients, customers, and supporters?- Learn about social media platforms and choose specific ones to engage using specific tools for your practice
- Define your unique branding VOICE
- Create a road map to connect to your ideal customer avatar on social media
- Plan a social media strategy attainable for your specific practice needs
- Identify appropriate person/people to post and practice engagement
Compensation and Pension Exams
Would your bottom line benefit from a source of predictable diagnostic income? Learn how to leverage your existing staff, clinic space, and equipment to generate (or revitalize) a revenue stream from VA compensation and pension exams. Even if you have tried and failed at this endeavor before, with improved direction, success can be yours. Capitalize on diagnostic work happening in your neighborhood now and see your revenue stream grow with proven methods I use in my own practice. This is not limited to practices in a specific geographic area or proximity to VA facility. New and experienced business owners are welcome!
- Understand the demand for your services up front and negotiate top dollar reimbursement.
- Learn how to strategically fill your schedule and manage the case flow.
- Involve your office staff strategically to reduce the provider involvement in the patient process.
- Receive assistance in setting up additional opportunities for revenue with your contract.
- Helpful tools for clinic use are provided.
Course objectives:
Clinical Protocols
Is there a path to success included in your clinical protocols? We follow best practice protocols because the standard of care and best practice protocols have been developed to provide safe and effective care. However, as clinicians, we know that there is not a rule book that applies to every patient. We not only need to apply good judgement in our care but to include a provision for success as we develop diagnoses and recommendations for treatment. Success is defined as good outcomes for our patients, and success for our business. We are successful if we can provide an unforgettable experience from the initial contact to the initiation and maintenance of out treatment recommendations. What sets you apart? Do you offer your patients an experience when it comes to diagnostics, consultations, fittings, verification, and follow up? What is it that that defines your practice? What can you do to create an unforgettable experience so that your patients are more receptive to counseling and treatment recommendations? How can you find the right message to motivate and serve that patient that cannot decide to move forward with a hearing solution? How do you address the problem of the patient that returned for credit yet still isn’t addressing their hearing problem? We all have “challenging” patients at times… how do we help them? Dennis Van Vliet, Audiology rock star and ear guru, will reinforce what you are doing well now and help you discover how your best practice protocols may be adapted for all patients, including your toughest ones! Great hearing starts with great Audiology. Perfect your clinical protocols with the guidance of Dennis Van Vliet!Tinnitus Management
Have you ever had a patient report they have tinnitus? Do you pray they don't bring it up while your counseling so you don't have to address it directly? Have providers in your community reached out for help with a difficult patient? Do you have a plan of action or do you lose this opportunity?
Tinnitus and tinnitus management don't have to be a daunting skill set to incorporate into your practice. Not only do many of your already existing patients report tinnitus but roughly 50 million Americans report experiencing it too. Use your skills as an Audiologist to not only manage your patient's hearing loss but address their tinnitus needs. Market to your community for tinnitus awareness and tinnitus management. It not only expands your patient reach but also your marketability.
In this course you will learn how to:
- Identify a tinnitus patient versus a patient with tinnitus
- Learn different management options
- Develop knowledge of tinnitus evaluation steps and codes
- Learn how to build confidence in providing tinnitus management